I’ve often been given the “Oh you’re a blogger, what’s so hard about that?” look and sometimes they are right, blogging is much better than mining that’s for sure, but sometimes it turns into a desk job that is even more engulfing than a normal job, you have to spend more hours into it and everything is on you, there is no boss, no one to guide you through the process, plus, if you’re a fashion blogger you freeze your clam off in the winter! I wanted to share five things I usually do that make blogging not as peachy easy as most people think it is, not because I believe I’m special and entitled to complain, but because I don’t have anything better to do since I just finished reading The Complete Hitchhiker’s Guide and I’m experiencing some dreadful Douglas Adams withdrawal symptoms.
Number One: First baby blogging steps.
Starting a blog is a rough cookie. First you need to choose your platform, do you want to be a pro, or a hobby blogger, do you want to make money, what kind of niche you are aiming for, what kind of people do you want to attract, what design do you want? You need to learn at least the basics of HTML and CSS. And those are the easy steps, the real tough pickle is making people notice you and gaining a loyal audience.
Do you want to be politically correct or do you stay true to yourself with the hope that people won’t dispatch you like an old torn sock when you say third wave feminism sucks, do you write in forums or be present in other social media, do you interact with other blogs, do you place hashtags everywhere.
There are thousands upon thousands of blogs out there, you need to be creative and work yourself out of the Google soup of never seen blogs.
Number Two: Being persistent.
When most people start their blogs they are excited and inspired that the world will now see their might and glory, but what happens when there is no world? When I first started no one really knew about me, for a long time my blog was just a shadow only my cats knew of. It was a little saddening to know that no one cares about my precious self. This is where a lot of people quit. You have to be a stubborn mule to keep pushing and delivering content even though your blog is practically a graveyard. Being persistent and posting regularly is a must. I’ve seen so many blogs go down when people leave it for weeks unattended only to get back again, but this time their audience is gone.
And this is just the tip (Archer quote, akhem)
You have to learn how to acquire traffic, how to engage people, learn how to write and deliver meaningful content, lead business communications with brands, sometimes work passed over 22 o’clock to finish a deadline, choose the brands and advertisement companies you want to work with carefully, figure out if they are going to harm your content and so on.
Number Three: Social butterfly.
Establishing yourself through social media and parading yourself around the internet like a beautiful glass of cold tasty beer is often time consuming. Bloggers have to be everywhere from Google+ to Pinterest in order to gain more exposure, which isn’t that big of a deal. But what’s more time consuming is if you start reading and following other blogs and interacting with everyone. I usually don’t reply on comments unless there’s a question, but I visit people’s blogs frequently and leave a comment there. I think it’s better to have a peek at their blog, acknowledge their effort, read through their posts, show that you care. It usually takes hours to read through everything and often when I don’t engage with other people I notice low engagement from them in my blog as well. You have to shove yourself out there constantly.
Number Four: The dreadful SEO
When I first started researching SEO I quickly found out that what worked few months ago doesn’t work now. And not only does it NOT work, but it would most surely break your blog and make it even less search engine optimized. You have to be up to date with every change Google does and the fucking little weasel changes frequently. I have bookmarked a webpage with SEO news, but I rarely visit it because it depresses me. There are so many things you need to do like: optimizing your posts and images, adjusting your writing style, crawling, algorithm learning, keyword research, link building, meta data, meta tags, learning to work with Google Analytics and checking your blog’s SEO rank frequently.
Number Five: Taking those pretty pictures.
When you’re a fashion blogger, there’s more to do than just take photos and dress up pretty. You need to chose a good location, good lightning, learn the basic principles of taking a good photo: position, angle, auto balance, background. Often you deal with pesky strangers asking annoying questions, not to mention taking photos when the temperatures outside are below zero, trying to look sexy when the wind is molesting your soul. Editing photos also requires learning Lightroom, Photoshop and other editing programs, learning how to crop and how to enhance an image and make the outfit or product look its best.
Overall these are just the basics, many people might not do them, many people might do even more. My point is, blogging isn’t just about posting pretty stuff and puking your thoughts out there on the internet, there’s a lot on your plate and always more work you can do to make it better.
So, what do you fellow bloggers think? Do you think blogging is easy, do you do it full time, or just for a hobby? What are the things you usually do that you consider not as easy as people think?
Snakeskin Skirt & Eyelash Sweater – Second Hand (Remix) , Distressed Jeans – Choies, Black Bullet Pendant Necklace – Choies