I know you’re very scared from the huge content of this post, so here’s a photo of me pretending to be an anemic leopard. Hope this gives you enough motivation to keep on reading! XD
For a long time, Lookbook has been a source of inspiration, a fashionable community of thousands of girls, sharing their love and addiction to clothes. It was the only website incorporating street style with a gorgeous web layout and a fairly easy way of sharing your passion with others. Most of you are well aware of it’s existence and purpose, so I’m not going into that. This post is dedicated to explaining why lookbook is broken like your granny’s teapot. It is an outcome of my recent frustration and confusion of how this website works.
1. First, let me get things straight. I’m not one of those girls who plead for hypes or follows on their blog, I try my best to acknowledge and appreciate everyone who took the time to hype, comment, fan me. Sometimes my time is limited and if I wasn’t able to give you the appropriate feedback, I’m very sorry and would very much appreciate it if you don’t take it personally.
2. Second, I want to explain why hypes on lookbook are actually important. The whole website works on a psychological basis. You take the time to think off an outfit, you go out and plead someone to take a photo of you, or you take it yourself in home, because your friends are jerks like mine. You download the photos on your computer, maybe edit them and finally you post a look. In this case hypes and comments are the only two things resembling a feedback for your work, and people need feedback. People crave feedback and acknowledgment of their effort. People want feedback, because there is no other possible way of knowing that what you are doing is good, and if it’s not good how to change it. Hypes are important, because they tell you two main things- your style sucks, or your style rocks. Comments on the other hand are usually always positive and loving. Few people will decide to write something negative. I myself would never comment on a look I don’t like, why even bother? Everyone has a different sense of style, different taste, so why should I cram my understandings and negative criticism up your face? Live and let live!
Many girls would say, stop staring at those hypes, you’re all so fixated, it’s just a damn website. Yes it’s a freakin website, that doesn’t mean it’s not important. We live in a virtual world and in this world hypes mean you are acknowledged and people like you, they like what you do, and when you see that, you’re pleased with yourself. Girls are not searching for the meaning of life on lookbook, they don’t think that more hypes will make them famous or happier, they are searching for people like them. It’s a normal state of mind and existence, we need feedback.
3. The knowledge of karma filter is NONE. I joined lookbook with a strong desire and fascination. At first I only saw the prettiest looks and girls. I didn’t knew about the karma filter for months, until I saw a topic about it on the forum. Many people don’t take the time to read the “FAQ” or “About” section of the site and naturally many don’t know about this filter. And naturally, hundreds of good looks are being thrown down the drain, without being seen, ever. The newcomers hype the hot section, the hot section doesn’t give a damn about the newcomers, newcomers get buried under tons of photos, other newcomers come hype the hot section and the circle goes on.
4. Don’t get me wrong, karma filter is not that bad. It’s a good tactic, you have to be friendly, to comment, to be active, in order to stand out. It worked in the past, but now it’s just bullshit. I used to have very few fans, with time they grew and grew, they’ve reached 720 now, and as this number grows, my hypes shrink. Mathematically this is a very wrong phenomena. Hypes grow if your fans grow, it’s that simple. Even if half of my fans are inactive, I would still get at least 200. But that’s only if the website works as it should. But it doesn’t. For two months now I don’t get any new feeds from people I fanned, they don’t get feed from me, people who were on the strict filter, now are nowhere to be seen. The website broke really bad and no one is trying to fix it. Why should they? With millions of followers, a thousand lost is a number that can be swallowed with the help of an olive martini.
5. I really like the hot section, the girls are confident and gorgeous, the photos are professional and mouth watering, outfits are original and creative. But many of the girls there are damn blind. I’m well aware of the fact they don’t have time and blah blah, but come on, you have 2000 fans, you can’t find at least 50 of them who’s style you like? Really? Really??? A little appreciation of the people who support you and who got you on the top wouldn’t hurt. But why bother again, the website is designed in a way that people on the hot section will always be there. There will always be the same girls, not giving a chance of others to stand out. I’m not saying I deserve to be on top or hot, I don’t think I have an ultra original style, it’s pretty simple actually, but I’ve seen so many girls who deserve to be there. And they’re not, because lookbook doesn’t let them, because it promotes the same damn people over and over again.
Take a look at Chictopia, the design of their site is kind of confusing, but they’ve managed to build a community that has an equal chance to stand out. There is no filter, no discrimination.
With that said, I want to accent on one thing: Lookbook is a great site, it gives opportunities many sites don’t, but if it keeps neglecting it’s user’s base, it’s going to loose a lot of them.
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