I have a wonderful announcement to make! I’ve reached 10,000 followers on Lookbook! 10,000 fake followers that is!
I was wondering whether to write this post or just leave it to rot, because it wasn’t worth the energy and saliva, but after reaching the mind blowing 10,000 number (and drinking a beer or two) I decided hell, why not!
Lookbook.nu has been criticized before, mostly for it’s exclusive behavior, specifically the “you have to be skinny, attractive, and white” winning combination. Whoever used this platform has probably felt slightly discriminated. While 90% of the people on the front pages are always the same, others with unique sense of style are being left unnoticeable. I wrote about this, years ago, but now it’s time for a rant on a whole different topic: Followers.
In the period of few months, my followers grew from a measly 2,000 to the striking number you see now- 10,000 and growing. I was receiving thousands of followers every month without doing absolutely nothing.
But this is not even the interesting part, the interesting part is, the most followers I got, the less hypes I received. You’d think that 1,000 new followers monthly, would bring you at least 100 new hypes right? Wrong!
For the sake of argument, let’s do a little math. Let’s assume that from these 10,000 followers, I have a number of approximately 1,000 genuinely interested people who like my style and keep an eye on it from time to time. Let’s assume that from those 1,000, at least 500 are being active, while the other 500 are not on the computer, stalking their significant other or doing whatever. From those 500 genuinely interested, active members of the internet, let’s exclude 100 who are probably sleeping in the time I’ve posted an outfit. What we’re left with, is approximately 400, interested, active people, ready to hype and spread the love. But I’ve never really reached 400 hypes. I barely even reach a 100.
I’m not even saying my style is extraordinarily beautiful and interesting, I’m just doing the math here. 10,000 followers is a big number, and if it was a genuine estimation of the people who like my style, I would be so happy. But the truth is they’re not. When you dig a little more and click on those people’s profiles, what you will see is that they’ve never posted any outfits or were active in any way, other than fanning hundreds of people every day.
This whole Lookbook ordeal got me thinking. What other social platforms are doing this? And when would a big number of followers on Twitter, Facebook etc. be a real estimate and not an artificially created statistic that would shoot you to the top? How do you sort the real from the fake?
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