Why Lookbook is Broken | Part 2

All
I have a wonderful announcement to make! I’ve reached 10,000 followers on Lookbook! 10,000 fake followers that is!

I was wondering whether to write this post or just leave it to rot, because it wasn’t worth the energy and saliva, but after reaching the mind blowing 10,000 number (and drinking a beer or two) I decided hell, why not! 
Lookbook.nu has been criticized before, mostly for it’s exclusive behavior, specifically the “you have to be skinny, attractive, and white” winning combination. Whoever used this platform has probably felt slightly discriminated. While 90% of the people on the front pages are always the same, others with unique sense of style are being left unnoticeable. I wrote about this, years ago, but now it’s time for a rant on a whole different topic: Followers
In the period of few months, my followers grew from a measly 2,000 to the striking number you see now- 10,000 and growing. I was receiving thousands of followers every month without doing absolutely nothing. 
But this is not even the interesting part, the interesting part is, the most followers I got, the less hypes I received. You’d think that 1,000 new followers monthly, would bring you at least 100 new hypes right? Wrong! 
For the sake of argument, let’s do a little math. Let’s assume that from these 10,000 followers, I have a number of approximately 1,000 genuinely interested people who like my style and keep an eye on it from time to time. Let’s assume that from those 1,000, at least 500 are being active, while the other 500 are not on the computer, stalking their significant other or doing whatever. From those 500 genuinely interested, active members of the internet, let’s exclude 100 who are probably sleeping in the time I’ve posted an outfit. What we’re left with, is approximately 400, interested, active people, ready to hype and spread the love. But I’ve never really reached 400 hypes. I barely even reach a 100. 
I’m not even saying my style is extraordinarily beautiful and interesting, I’m just doing the math here. 10,000 followers is a big number, and if it was a genuine estimation of the people who like my style, I would be so happy. But the truth is they’re not. When you dig a little more and click on those people’s profiles, what you will see is that they’ve never posted any outfits or were active in any way, other than fanning hundreds of people every day. 

This whole Lookbook ordeal got me thinking. What other social platforms are doing this? And when would a big number of followers on Twitter, Facebook etc. be a real estimate and not an artificially created statistic that would shoot you to the top? How do you sort the real from the fake?
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25 thoughts on “Why Lookbook is Broken | Part 2”

  1. Totally agree! At lookbook, the early starters will always be on top and the late lookbookers will always be at the bottom (erm, ME!), totally not an accurate estimate of anything. My twitter account recently got hacked to follow people who paid for followers. Most of those twitterers post shit, REAL SHIT and they had like few thousand k followers. Totally suspicious, totally shitty.

  2. I quit lookbook a long time back. Chictopia being another similar site. Not that I ever got to that many followers ever there. I just felt I should put my energies into the blog, like so many other plus-sized bloggers with amazing style did. Another platform that got me hordes of presumably fake followers is G+

  3. I totally gave up on Lookbook and it has been quite some time. I find that it gave me a very negative vibe and so demotivating just posting my pictures there without even being in the HOT seat for so long. Now, my favourite is Chictopia and I like it so much better there as it's fair to everyone. Till Lookbook do something about it, don't think I will re-visit again.

  4. omg Keit you are so brilliant for doing this because I've noticed this too but never really got into researching it. Every time I log into lookbook it literally.is.the.same.girl. on the homepage…and after some time spent digging through new posts and searches I've actually found amazing outfits with maybe 30 or 40 hypes. But I had to hunt for them, it's crazy! With all of this said, I'm going to fan you, lol <3

    http://splitneedles.blogspot.com/

  5. I never had a lookbook but if your followers go up that quickly then dang, that's sketchy, man! Between you and me I totally think you deserve that many followers. SORRY THEY'RE FAKIES THOUGH! If your follower numbers increase slightly over time and you can see who's new and who's still there commenting and likingthings… I've noticed that even though I have 600 followers on my blog, a few months ago when I had just 400 I'd have more comments. It's weird, man! But now the comments are more heartfelt and from LOVELY PEOPLE LIKE YOUuUuUuuu so it's a much better experience anyway. 😀

  6. You really hit the mark on this post. I totally agree with you. It's the same girls over and over again. There's no real community there. I've thought about deleting my Lookbook as well but now I just post and spend 5 mins there tops. I'd rather visit blogs like yours, 🙂

    Ryli
    PearlofmyEye.com

  7. I think the votes on Chictopia are being artificially inflated, also. I'm on the site pretty much every day, so I feel like I've developed a sense for how the site generally operates. This week, I'm seeing people getting 30-40 votes in a single day, but never make it to the Style Gallery. People who typically would get anywhere between 0 – 10 in a 24 hour period. I recently found my latest post garner 60+ votes in 24 hours, which is unusual. The most I have received in 24 hours is 30 (which is well above average) and sometimes even those outfits never made it to the Style Gallery. So, whoever is in charge of the site had better get a handle on the voting situation, because I think all that they're doing is getting people's hopes up for nothing. There is a huge disparity in the amount of votes regular folks like me get in comparison to the people who make it to the Style Gallery week after week. Maybe they're trying to even things out, but I think the way they're going about it will backfire.

    Both Lookbook and Chictopia have a site design problem. They need to figure out a fairer, more democratic system of voting people into the spotlight. I see amazing, well crafted outfits sink to oblivion on both sites and it's really saddening. If the community has spoken (i.e. by voting 30+ times for someone), I think that person should be seriously considered for Style Gallery status. Don't ignore the community. Without the community, you don't have a website. Anyway, the best we can do right now is work within the parameters they've set for us and be grateful for whatever exposure they choose to give us, no matter how intermittent.

    Great post!

    – Anna

    http://www.melodicthriftychic.com

  8. I agree, the more followers you have the less of those people are actually interested in what you do. most of them are just hoping you will follow them back and leave them hundreds of nice comments. now, when it comes to this lookbook thing then I don't even have an account there. my goal is to have as few social media pages as possible, haha so no lookbooks, chictopias and other stuff like that. but good luck with that lookbook. and you can always dump it if you find it too fake. I know I would 😉

    Maiken,
    Maikeni blogi – part of me

  9. I poked around on Lookbook at one time and that is how I found you, but overall it didn't interest me so I didn't really participate in any way. I don't have a clue what hypes are but I assume some sort of "like" feature. I am kind of fed up with all the gimmicks different social media sites use. It's like they think people are stupid, but then I think perhaps they get plenty of evidence to support that. People are stupid and gullible and fall for these things.

    I love your style, your creativity and your wit. You are sarcastic and oh how I love sarcasm. I love your sense of humour and intelligence and I think you are adorable. Yeah, you are a skinny young white chick, that's true. But I still love you and I'm showing up all the time for more than the clothes.

    Until you mentioned Lookbook in this post I had kind of forgotten how I found you. You are the only person I came across on lookbook whom I am following still though I followed a couple of others for awhile. I got really tired of the same old jeans, heels and cute top look. Oh look, here I am wearing jeans, heels, a cute top and some purple lipstick. Yesterday I wore jeans, with a few holes and rips to mix it up a bit. Tomorrow I might get really creative and change my nail polish to blue. Follow me!

  10. Whaaaat, they don't even have followers?! I at first thought you were getting those annoying "hype for hype!" deals from followers, but this just sounds like fake profiles. What's the point of that? DO you think that's from Lookbook, like to make it seem like the site is more active than it is? That's super perplexing. I've never gotten over 70 hypes on lookbook so I feel you- that's probably my least favorite platform. Though sometimes you find a gem of a blogger on there…every month or two 🙂

    xo marlen
    Messages on a Napkin

  11. And when I thought I was the only one who felt this way about Lookbook. I've been on LB for almost 4 years now and it has just become the same faces and nothing exciting. I understand that the people that are on the Hot page have some attraction to others but really I think that they're actually boring and not that original anymore. I feel like no one is really genuine. And I read your first post about LB and I finally turned off that Karma filter and found more interesting people. I used to think of LB as really inspiring when I was in highschool and now I get very little inspiration. In addition I have, too, fell victim to the fake members on lookbook fanning me. I remember only having 50 something followers and now I have 300 something but my looks will fluctuate between almost 200 and then down to just 30. I have tried to figure out the science of LB thinking that if I post at a certain time people would actually see my look but that's not really the case. It's kind of annoying putting in all of your effort and receiving very little feedback.

    -Alicia
    Neon Fox

  12. I so agree with you and most of the comments on here!! A couple of years ago I was very hyped about Lookbook and found it so inspiring, now I find it really boring and I don't even check it that often. It's like now people don't even care about finding inspiration, all they want is followers and hype. The same people always gets the most hype, and always win the contest. I think it is totally biased in my opinion, and it's so annoying because there are so many awesome and stylish people out there, but they're shadowed by the same people that are always on the spotlight.

  13. Hey, I'm skinny and white, OK I'm not very attractive but people on Chictopia and Lookbook tell me I look like Lady Gaga (dear Lord!! hahahaha), and I still don't have many followers! Hahahha… Really, screw that! There is something really wrong with these platforms.
    On Chictopia for most of my looks I got 300+ votes. Fantastic! XD But with that number of votes you expect to get more followers. Well someone from those people who voted would I guess start to follow me or leave a comment or so. But no… I do get some followers, but most of them, guess what, never posted anything. WTF?
    Lookbook is the same sh*t. I used to like lookbook. It was so inspiring before, but nowadays you have to dig very deep to find real inspiration there. I stopped bothering about that.. and focused on my blog. After all, what I do I do for myself at first place and not for some numbers which are not even real.
    It's very popular in my country for bloggers to buy facebook fans. Yeah, they are superstars now, smiling from the TV screens and talking bullshit. But it's obvious that a blogger who is popular in his country only, in Serbia which population is couple of millions has 60k followers. I mean, are there really so many young and in the same time stupid people in my country?! XD

  14. I stopped posting and deleted my Lookbook after about a year of use because it was demotivating. At least I got to know you from LB and I hope we can finally meet because it was a long time when we saw each other for the last time.

  15. First, congratulations, dear! ))
    The reason you get a lot of new followers is here http://lookbook.nu/discover
    You've been promoted at this page, that is shown to all new members of LB, proposing to fan mature Lookbookers )
    It actually doesn't lead to raise of hypes, but some of those people eventually hype your looks, when they do visit their LB account and know how to use FEED.

    LB is still pre-moderated community as it used to be, no matter what they say now. Modetators need to see a special content on the front page (HOT) and they do select bloggers and looks to be featured on the top.

    My Blonde Gal

    1. Even so, this doesn't make the platform less dysfunctional. The overall engagement rate is extremely low, compared to the followers, which I feel is not quite right. I would rather have 500 people who are genuinely interested, than 10,000 who fan and never return to the site. Facebook has the same problem- ridiculous low engagement rate, and here's why this is a problem: https://www.youtube.com/watch?v=oVfHeWTKjag

  16. Such a great post! 😀 Seriously. I kinda quit on lookbook too. My interest in the site just died. I just focused on my blog since I felt that my readers and who dropped by my blog are more genuine. I also quit chictopia. And i agree with you, it's like, the same people are being seen on the front page. no new styles to discover and watch out for. 🙂

    xoxo,
    rae
    http://www.raellarina.net/

  17. HAVEN'T EVEN GOTTEN OVER YOUR PART 1. I WAS SO RELIEVED UPON READING YOUR POSTS AND THE PEOPLE WITH COMMON SENSE WHO COMMENTED ON YOUR POST AS WELL. I HAVE BEEN A MEMBER OF LOOKBOOK SINCE 2013 BUT I STOPPED LAST YEAR AND SHUT IT DOWN. NOW I STARTED FROM SCRATCH AND GUESS WHAT, JUST YESTERDAY MY PHOTO SHOWED UP ON THE NEW PAGE AND I GOT AN INSTANT 17 HYPES JUST THIS EVENING I POSTED 2 NEW LOOKS AND IT DIDN'T EVEN APPEAR ON THE "NEW" SECTION. SO I TRIED MULTIPLE TIMES BUT NOTHING HAPPENED. GOT A WONDERFUL 3 HYPES! THIS WEBSITE IS SO BIASED, SO RACIST, SO PARTIAL. I WISH THERE WAS A PLACE OUT THERE THAT OFFERS EQUAL OPPORTUNITIES FOR OTHER "NORMAL PEOPLE" AND NOT SO FAMOUS BUT GREAT FASHION ENTHUSIASTS.

    http://daydreamsofkatrina.blogspot.com/

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